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Sender, a relative newbie to the airline industry, having joined TAM Airlines in 2011, made headlines earlier this year when she was given control of Brazil’s largest airline (TAM Group revenues: $7 billion). The board is banking on the Harvard MBA grad, ex-Bain consultant, and Whirlpool marketer to rally the troops in an industrywide slump and fulfill the promise of the recent merger with Chile’s LAN. The only woman in the merged carrier’s C-suite, she pilots the biggest division, with almost 30,000 employees and Brazil’s fifth-largest payroll.