Skip to Content
  • Age
  • Title
    Founder and CEO
  • Company Group

Liu has led China’s answer to Amazon to dizzying heights. The Wal-Mart-backed has seen 200% annual growth in revenue since Liu founded it in 2004 after his brick-and-mortar operation — a consumer electronics shop he set up in Zhongguancun, Beijing’s IT district, in 1998 — was driven to the brink of ruin by China’s deadly SARS outbreak. (Last year revenue totaled $3.3 billion.) Today Beijing-based is second only to Alibaba’s online marketplace, a gap Liu is working on closing with the launch of an all-out price war. For cash-rich ($1.3 billion and counting), lower prices mean big gains in market share. Of course it also means Liu might have to forgo profit and delay his U.S. IPO until after 2013, but for, the end game is worth it. Hiring spree: Liu is adding 10,000 employees this year. And then next year, too. –R.A.