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How Uber Plans to Get Riders Registered to Vote

September 27, 2016, 2:35 PM UTC
Citizens vote on Election Day at Fire Station #71 in Alhambra, Los Angeles County, on November 6, 2012 in California, as Americans flock to the polls nationwide to decide between President Barack Obama, his Rebuplican challenger Mitt Romney, and a wide range of other issues. Alhambra is one of 6 cities in California's 49th Assembly District, the state's first legislative district where Asian-Americans make up the majority of the population. AFP PHOTO / Frederic J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)
Photograph by Frederic J. Brown—AFP/Getty Images

Uber is launching a new initiative to get its users to vote.

In honor of National Voter Registration Day, the ride-sharing app is sending out an email campaign and social media blast on Tuesday aimed at making voter registration information available to riders and drivers.

“This election is turning out to be a real barnburner and we know that many Uber riders and drivers want to participate,” said Niki Christoff, Uber’s head of federal affairs.

Uber is partnering with Google to provide riders and drivers access to the search giant’s “how to vote” tool that points users to a state-by-state voter guide, including deadlines and instructions for getting registered.

For more, read: This New Google Doodle Wants to Help You Register to Vote

Google (GOOG) rolled out a few tools to assist voters after experiencing an increase in the number of people turning to the platform for information around the election.

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Voting-related searches usually peak around October, when many Americans rush to figure out when their state’s voter registration deadlines are.

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