Ryan Lochte Is Endorsing a Crime Prevention Device

Swimming - Olympics: Day 4
RIO DE JANEIRO, BRAZIL - AUGUST 9: Michael Phelps, Ryan Lochte, Conor Dwyer, Francis Haas (hidden) of Team USA celebrate winning the gold medal during the medal ceremony of the men's 200m freestyle relay on day 4 of the Rio 2016 Olympic Games at Olympic Aquatics Stadium on August 9, 2016 in Rio de Janeiro, Brazil. (Photo by Jean Catuffe/Getty Images)
Photo by Jean Catuffe—Getty Images

Ryan Lochte just got a new endorsement deal.

The Olympic swimmer posted a promotional video on Tuesday to his Instagram and Twitter accounts about a crime prevention tool called Robocopp. It’s a pocket-sized device that sets off a shrill alarm when you remove a pin. The company describes it as a “sound grenade.”

“I’ve been traveling a lot lately. We all like to have fun, but it’s a good idea to stay safe. I don’t go anywhere without Robocopp,” Lochte says in his video. He says that the “startling alarm can get you out of a bad situation.”

View this post on Instagram

Excited to partner with @robocopp

A post shared by Ryan Lochte (@ryanlochte) on


No stranger to “a bad situation,” Lochte recently came under fire after he exaggerated a story about being held up at gunpoint in Brazil. His original account claimed that he was being robbed by men dressed as police. It soon came out that he and his teammates were drunkenly vandalizing a gas station when security guards confronted them.


Following the controversy, a handful of sponsors—including Ralph Lauren, Speedo, and laser hair removal company Syneron Candela—cut ties with the Olympic swimmer. Since losing those sponsors, he’s also managed to pick up an endorsement for Pine Bros Softish Throat Drops.

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