• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Leadership

Rebranding Hillary Clinton Is Proving to Be a Tough Challenge for Democrats

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
July 27, 2016, 2:06 PM ET
2016 Democratic National Convention
A fan with Hillary's picture on it appears as the crowd reacts to President Bill Clinton as he speaks about his wife Hillary Rodham Clinton on the second night of the Democratic National Convention on Monday, July 26, 2016.Photograph by Carolyn Cole — Los Angeles Times
Add Fortune on Google for similar content.

Meet the new Hillary Clinton, repackaged and updated from previous versions. But will voters notice or care?

After decades in the public eye, Clinton is being presented to Americans again at the Democratic convention in Philadelphia, this time as a barrier-breaking liberal champion who fights for families and children.

But even as Democratic Party stars delivered one testimonial after another this week, some voters watching from the convention floor said they already know Clinton, or think they do, through her years as first lady, senator and secretary of state, and not all views are favorable. That presents a unique challenge for Clinton and her supporters as they try to reintroduce one of the country’s most visible women to voters who’ve been watching her for years.

“Why can’t we have somebody in the White House that doesn’t need to be shined up?” asked 31-year-old Liz Maratea of New Jersey, standing Tuesday outside the Wells Fargo Center, where she’d come to support Bernie Sanders. “Nothing needs to be repackaged about Bernie.”

Clinton backers have long argued that if voters only knew her as those close to her do, they would find plenty to like. The campaign has worked on that message in recent months, and this week’s convention is aimed squarely at presenting that Clinton to the bigger general election audience.

 

The portrait was laid out in waves this week.

She is someone who wants to “break down all the barriers to opportunity,” in the words of Sen. Barbara Mikulski of Maryland.

She’s tireless and hard-working, gets knocked down but “has never quit on anything in her life,” said First Lady Michelle Obama.

She’s spent decades fighting for women and children, minorities and the disabled — or, as her husband, former President Bill Clinton, put it Tuesday night, “She’s a change-maker.”

Some of the reintroduction is more than cosmetic: Clinton moved left on issues including trade and education in the course of the primary campaign, adopting stances pushed by Sanders.

It’s far from the first time Clinton has had to reintroduce herself. Allies say she’s often been preceded by wrong impressions created by political adversaries. Others note that she’s done harm to her own image through issues like her use of a personal email server.

Backers argue that Clinton’s strength is not as a campaigner but as a hard worker, and once she gets a job, she adopts a “workhorse” approach that impresses even adversaries.

Former Arkansas Sen. Blanche Lincoln recalled fellow senators wondering whether Clinton would require a lot of attention when she joined the Senate in 2001. But Lincoln said she heard from colleagues, “You know what, you were right, she’s not a diva, she wants to work.” Lincoln added, “I wish people could know her as I know her.”

Some skeptical voters in Philadelphia are willing to give Clinton a re-hearing, especially after listening to fellow Democrats vouch for her from the convention stage.

“I’m always open to new information,” said Colby Clipston, 23, of Portland, Oregon. He pointed to Sanders’ convention speech, where the senator detailed positions that he and Clinton now share.

“If Hillary Clinton comes out and she demonstrates that she is going to be someone we can trust to stick to that, I think we can begin to have a conversation,” Clipston said.

About the Author
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

‘It’s just his AI and my AI going back and forth’: The workplace phenomenon that’s undermining human relationships
Future of WorkWorkforce
‘It’s just his AI and my AI going back and forth’: The workplace phenomenon that’s undermining human relationships
By Jacqueline MunisJuly 3, 2026
7 hours ago
Chad Hurley and Steven Chen wearing suits
SuccessWealth
YouTube’s founders split over $650 million when they sold to Google in 2006—had they held out, they could have taken a slice of $550 billion
By Preston ForeJuly 3, 2026
7 hours ago
2
Commentary250 Years of Innovation
America’s secret weapon isn’t just innovation — It’s the freedom to fail
By Keith KrachJuly 3, 2026
12 hours ago
Woman sitting in front of her house
SuccessWorld Cup
Airbnb offered $750 to Americans to open up their homes during the World Cup—mostly women took it up and now they’re earning thousands
By Emma BurleighJuly 3, 2026
13 hours ago
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
AIMicrosoft
Microsoft’s next big bet isn’t on a model but on becoming the Swiss Army knife of enterprise AI
By Sheryl Estrada and Sebastian HerreraJuly 3, 2026
14 hours ago
z
AIdisruption
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
15 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
1 day ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
15 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
1 day ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
11 hours ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
1 day ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.