Dunkin’ Donuts Is the Latest to Cash in on the Cold Brew Craze
Coffee drinkers rejoice: starting this summer, Dunkin’ Donuts will begin offering cold brew coffee nationwide.
The catch? To start, it will only be served in participating New York and Los Angeles locations beginning June 27.
The drink popularized by craft coffee shops has been adopted by various chains in the past couple of years, including the Massachusetts-based coffee chain’s biggest competitor: Starbucks (SBUX). Dunkin’ Donuts (DNKN) was testing out cold brew in select New England markets before deciding to go national with the drink.
Chris Fuqua, Dunkin’ Donuts seniors vice president of brand marketing, global consumer insights and product innovation, said the chain’s cold brew is “prepared by steeping a special blend of coffee in cold water over an extended period of time to extract a uniquely distinctive flavor from the beans.”
At New York and Los Angeles locations, the cold brew will be served in small batches, each day, while supplies last. According to Fuqua, cold brew will be available at participating Dunkin’ Donuts locations throughout the country later this summer.
However, it seems as though Starbucks is one step ahead of the cold brew game. Earlier this month, the company announced it was introducing its cold brew coffee to grocery stores, and last spring announced it would offer its cold brew year-round. The coffee giant is also introducing Nitro Cold Brew, a new spin on its cold brew.