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India Opens the Door for Apple Retail

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Apple CEO Tim Cook visits Mumbai on May 18. Press Trust of India via AP

Apple could open its first stores in India and might eventually start manufacturing in the country under new foreign investment rules for retailers outlined Monday.

The new rules exempt foreign retailers for three years from a requirement to source 30% of the goods sold in company-owned stores locally.

That would allow Apple, which currently sells its iPhones, iMacs, and iPads through resellers, to set up its own shops in India, ending months of uncertainty for the California-based company that had first applied for store licenses in January.

India is the world’s fastest growing large smartphone market with sales expected to rise over 25% this year.

For Apple, which has less than a 2% share in the smartphone market in the country, gaining a bigger footprint in India is crucial at a time when growth in China and the U.S. has stalled.

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The announcement was part of a sweeping reform of rules on foreign direct investment, which also opened up the defense and civil aviation sectors to full foreign ownership.

The retail rule changes are also likely to help Swedish furniture-retailer IKEA, which is setting up stores in Hyderabad and Mumbai, to expand operations.



Apple (AAPL) had sought to get around the sourcing rules by citing a clause that exempted retailers of “cutting-edge” technology from the requirements; however, sources had told Reuters that some government officials had quibbled over whether Apple products met that criteria.

The new directive paves the way for Apple to resubmit its application and rapidly start retail stores in India. It can also seek an additional exemption for five years if it convinces the government its products meet the “cutting-edge” criteria.

Analysts said opening the door for Apple retail could also lead to Apple looking favorably on India as a manufacturing destination.

“The government hopes that if they can show them that is the market where consumers are Apple will be more willing to start manufacturing operations here,” said Neil Shah, an analyst at Counterpoint Research.

India has been lobbying Apple and its partner Foxconn to begin manufacturing in the country as part of Prime Minister Narendra Modi’s agenda to bring in foreign manufacturers to India to create millions of jobs.

The announcement comes a month after Apple boss Tim Cook met Modi to discuss Apple’s plans for retail and manufacturing in India as part of his first-ever trip to the country.