Who is Apple’s Music Executive Bozoma Saint John?
If you watched the livestream of Apple’s annual developer conference on Monday, you would have seen there was one Apple executive who out shined her fellow colleagues while presenting on stage: Bozoma Saint John.
One of the few female executives on stage, Saint John is Apple’s head of global consumer marketing for Apple Music. She shared news about Apple’s streaming music service, which has accumulated 15 million users, according to the company.
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It’s no surprise that Apple appointed Saint John as the head of marketing around one of its highest profile services, Music, as she has built an impressive career around connecting musicians and artists with brands.
Saint John joined Apple through the acquisition of Beats Music, where she was the company’s senior vice president of global marketing. As a marketer for Beats, she spearheaded collaborations with high-profile brands such as AT&T, Target, Chevrolet, and others.
Prior to her role at Beats, Saint John was the director of music and global entertainment Pepsi Co. North America (PEP), and according to Billboard, helped Pepsi sponsor a number of music events including the Grammys, MTV Video Music Awards, IHeartRadio, CMA Awards, and FanFest.
At Pepsi, Saint John was instrumental in forming relationships for the brand with Beyoncé, Nicki Minaj, Kanye West, Katy Perry, Hunter Hayes, and the estate of Michael Jackson. Previously, Saint John was a vice president of marketing for plus-size fashion retailer Ashley Stewart and also worked at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB.
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Other interesting facts about Saint John: She’s a mother, a graduate of Wesleyan University, and is of Ghanian descent.