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Volkswagen Optimistic Of Upward China Sales Trend

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April 24, 2016, 10:14 AM ET
<h1>2013 Volkswagen VW Tiguan </h1>
 



While the Tiguan is smaller than other compact crossovers and offers less cargo space, it also charges a premium for its German technology, so buyers get less for more. A well-equipped model went for $34,000 in 2013, putting Tiguan at a cost disadvantage to others in its segment. Small space and high price haven't turned out to be a winning combination. <em>U.S. News</em> ranked Tiguan 17th against its competitors, well behind the No. 1 Subaru Forester. Wrote <em>MotorTrend </em>in 2012: "While the Tiguan is marketed as a premium alternative to its rivals, the driving experience and included content simply don't live up to those expectations."
<h1>2013 Volkswagen VW Tiguan </h1> While the Tiguan is smaller than other compact crossovers and offers less cargo space, it also charges a premium for its German technology, so buyers get less for more. A well-equipped model went for $34,000 in 2013, putting Tiguan at a cost disadvantage to others in its segment. Small space and high price haven't turned out to be a winning combination. <em>U.S. News</em> ranked Tiguan 17th against its competitors, well behind the No. 1 Subaru Forester. Wrote <em>MotorTrend </em>in 2012: "While the Tiguan is marketed as a premium alternative to its rivals, the driving experience and included content simply don't live up to those expectations." Courtesy: Volkswagen
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Volkswagen AG is optimistic that its positive sales trend from the two previous quarters will continue in China, the world’s biggest auto market, its China chief Jochem Heizmann said on Sunday.

Volkswagen also plans to invest 4 billion euros ($4.49 billion) in connection with its joint venture partners in China this year, while the expansion of its share of the sports utility vehicle (SUV) and new energy vehicle (NEV) markets will be a focus over the next several years, Heizmann told reporters ahead of the Beijing auto show, which begins on Monday.

The company has lagged in China’s SUV boom with relatively few locally produced models, but it plans to change that with launches of 10 locally made VW-, Audi- and Skoda-badged SUV models in the years ahead.

For more on VW, watch:

“There is an SUV offensive on the way,” Heizmann said. “It will begin this year with a B segment SUV,” he added, declining to give details on which joint venture or brand would produce that model. B segment refers to small cars.

On new energy vehicles, Volkswagen estimates that 2 million will be sold in the overall Chinese market by 2020, in line with the government’s target, with the German automaker selling a few hundred thousand.

The Mitsubishi Mileage Scandal Is Even Worse Than People Thought

Heizmann also said Volkswagen is prepared for any recalls in China on any diesel-related issues, referring to the so-called dieselgate scandal in which it was discovered last year that the automaker modified its cars to cheat emissions tests.

The company has been in talks with regulators globally on how to make amends, although in China the issue only affected roughly 2,000 cars.

Fallout from the scandal contributed to Volkswagen narrowly losing its crown as the top foreign automaker in China to General Motors Co in 2015, according to data from the China Automobile Makers Association.

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