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Here’s Who Is Searching ‘March Madness’ on Google

NCAA Basketball Tournament - East Regional - Notre Dame v North CarolinaNCAA Basketball Tournament - East Regional - Notre Dame v North Carolina
Marcus Paige #5 of the North Carolina Tar Heels shoots the ball against Zach Auguste #30 of the Notre Dame Fighting Irish during the 2016 NCAA Men's Basketball Tournament East Regional Final at Wells Fargo Center.Photograph by Streeter Lecka — Getty Images

There’s been a surprising trend among those who Google March Madness. In fact, it appears to be on a pretty steady rise since about 2010. Before that, Google searching the NCAA play would rise and dip with 2004 and 2008 being years in which search traffic was particularly low.

google-march-madness-search

Wonder who’s searching “March Madness” in Google the most? Well, we’ve looked at some of the data and the cities that signify the top five may come as a surprise. Check out the data below:

google-trends-city-marchmadness

MARCH MADNESS ANIMATED GIF