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RetailStarbucks

This Is Starbucks’ New Hybrid Coffee Drink

By
Michal Addady
Michal Addady
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By
Michal Addady
Michal Addady
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January 4, 2016, 4:27 PM ET
Starbucks' plain red holiday cups stir up controversy
NEW YORK, USA - NOVEMBER 12: A woman drinks Starbucks coffee in a red cup as people on social media are responding to criticism that Starbucks is waging a war on Christmas with its plain red holiday cup in New York, USA on November 12, 2015. (Photo by Cem Ozdel/Anadolu Agency/Getty Images)Photograph by Cem Ozdel — Anadolu Agency via Getty Images

Starbucks (SBUX) is adding a new espresso and milk mixture to its core menu — the Latte Macchiato.

The coffee chain’s newest drink will be available in the U.S., Canada, and at some locations in Latin America as of Jan. 5. The company announced the news in a press release, describing the newest drink as “steamed whole milk that is perfectly aerated and free-poured creating dense foam reminiscent of meringue” with “slowly-poured full espresso shots.”

Starbucks' core espresso menu.
Starbucks’ core espresso menu.Photograph by Linda Thomas — Starbucks
Photograph by Linda Thomas — Starbucks

This is the sixth drink to enter Starbucks’ core espresso menu. On the scale from bold to creamy, the Latte Macchiato hits close to the middle, leaning slightly heavier towards bold.

The next step up towards creamy is the Flat White, which was launched in U.S. and Canada locations in January of last year. Just a few months later, in April, Fortune reported that the company’s sales had grown by 7% thanks in part to the new drink.

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By Michal Addady
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