If You Only Watch One Video Today…

Source: YouTube

If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.

And as a bonus, Galloway—a professor of marketing at the NYU Stern School of Business—is that rare guest on cable TV business news who is not afraid to admit that he was wrong. In this case, about Amazon, (AMZN) which he had predicted would decline in value.

There’s no Apple (AAPL) angle in the attached video, unless you consider Tim Cook’s aphorismwhen an online service is free, you’re not the customer, you’re the product” a broad condemnation of Internet advertising. Galloway dispenses with ad-supported media in 10 words or less:

“The sun has passed midday on this business model.”

Below: Galloway’s latest offering, posted Thursday.

See also: Sex, luxury and the $10,000 Apple Watch.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed. You might also want to subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

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