The new Apple TV just went on sale

Courtesy of Apple

The fourth-generation Apple TV—the one with Siri voice control and a fancy new remote—became available for sale Monday morning in 80 countries, including the U.S., U.K., Canada, and Australia.

It comes in two flavors, 32GB ($149) and 64GB ($199). For a useful guide to the pros and cons, see Rene Ritchie’s ‘Should you buy the 32 GB or 64 GB new Apple TV?

So far we’re not seeing the kind of pent-up demand that greets, say, a new iPhone. Half an hour after it went on sale, Apple TV 2 was still available to ship in three to five days.

The set-top box’s potential may not be realized until Apple (AAPL) launches its much-rumored (and long-awaited) streaming TV service. Until then, it doesn’t offer much that you can’t already get, at lower cost, from Roku, Google (GOOGL) or Amazon (AMZN).

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at or subscribe via his RSS feed.You might also want to subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

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