Apple is planning to begin hiring for the project “in the coming months,” with operations slated to get underway within a year, unnamed sources told the publication.
Still, there remain far more unknowns than knows. It’s unclear whether Apple would produce movies, TV shows or both, or if the company would produce content in-house or work with outside producers, like Netflix does. It’s also uncertain how Apple might monetize its content.
Another interesting nugget in Variety’s report is that Apple was among the parties involved in the bidding war for British automotive TV show Top Gear’s stars, who recently left the BBC and eventually found a new home at Amazon.
The latest rumor comes just a few months after Apple launched its music streaming service, Apple Music.