Fortune: What Apple’s Steve Jobs brought to Bob Iger’s Disney
One of the highlights of Michal Lev-Ram’s cover story in the current issue of Fortune is the section about Bob Iger’s relationship with Steve Jobs, who brought Pixar’s hit-making machine to Disney (DIS) and became, in return, Disney’s largest shareholder and a key advisor.
In a second piece posted Tuesday, Lev-Ram fleshes out that section with new details from her notebook. Among them:
- Their paths crossed early; Jobs had dated Iger’s wife’s college roommate.
- When Iger got the CEO job at Disney, he called his family, his former boss and Steve Jobs, in that order — even though, Iger confesses, he didn’t know Jobs very well.
- “Every once in a while he’d come to me thinking the sky’s falling apart and that our business [the entertainment industry] was screwed.”
- “The whole app world, that happened much faster and in more profound ways than he ever anticipated,” says Iger. “He never envisioned an app industry.”