Kantar Worldpanel: iPhone sales in October were ‘huge’

December 4, 2014, 12:38 PM UTC

“Apple has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6,” writes Dominic Sunnebo in a report issued Wednesday by Kantar Worldpanel ComTech, the research arm of advertising-and-PR giant WPP.

Among its findings:

  • A record market share for iOS in the U.K. of 39.5%, up 36% year over year
  • Average 40% market share increases in the big five European markets (Britain, Germany, France, Italy and Spain).
  • Falling market shares for Android in Australia, Germany, Spain and the U.K.
  • A small gain of 0.2% in China even though the phone was only available for two of the 12 weeks covered by the survey.


Below, the usual country-by-country Kantar grid plus a new interactive “dataviz” showing how market shares have changed between January 2012 and October 2014.


Click to enlarge.



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