Yelp makes Europe its mission with back-to-back acquisitions

October 28, 2014, 9:56 PM UTC

Yelp, the reviews site of local businesses powered by crowd-sourcing, is making a push into Europe with two recent acquisitions.

The company announced in a blog post Tuesday that acquired CityVox, one of France’s biggest review sites, for an undisclosed amount. Last week, Yelp, which boasts 130 million unique users per month, acquired Germany’s Restaurant-Kritik, a restaurant review service.

“Hot on the heels of our acquisition of Restaurant-Kritik in Germany last week, the acquisition of CityVox further illustrates Yelp’s commitment to the development of the European market and clearly underlines our goal of becoming the go-to local business review site internationally,” Mike Ghaffary, Yelp’s Vice President of Business and Corporate Development, said in a blog post.

“We are looking forward to integrating this review and photo content into Yelp and putting it at the service of consumers throughout France, whether they be locals or one of the millions of annual visitors to the culture-rich country,” Ghaffary said.

Yelp also plans to tap into CityVox’s photo library to “enrich the Yelp content in France,” according to the post. The company hopes that the move will “attract” more users to the service in the country.

The acquisitions come as the company has been aggressively pushing for an increased footprint overseas. For instance, Yelp launched in Hong Kong in September.

In July, the company(YELP) made news for turning a profit for the first time since going public in 2012.

In 2013, Fortune profiled Yelp CEO Jeremy Stoppelman who notably rejected advice from both Peter Thiel and Elon Musk over the years.

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