• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Apple

11 jaw-dropping features of the new iOS 7

By
JP Mangalindan
JP Mangalindan
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
June 11, 2013, 5:53 AM ET
Add Fortune on Google for similar content.

Radically new

Radically new

When Tim Cook placed Jony Ive in charge of iOS development, many speculated about what changes the esteemed London-born industrial designer would bring. After all, with over 600 million iOS devices sold and 50 billion apps downloaded, iOS is a thriving software ecosystem in its own right. Now we know: iOS7 represents, according to Cook, the biggest software update ever. From a different aesthetic to a new multitasking system, the changes are many. That Ive and team went in a different direction with iOS7's looks should come as little surprise to those who know Ive or follow Apple closely. Ive was reportedly not a fan of "skeuomorphism," the design philosophy that led to digital representations of real-world items, like the reel-to-reel tape deck previously found in Apple's podcast app. After six years, most users should be pretty familiar with how iOS works without such visual cues. Here's a look at many of the new features users will discover this fall.

When Tim Cook placed Jony Ive in charge of iOS development, many speculated about what changes the esteemed London-born industrial designer would bring. After all, with over 600 million iOS devices sold and 50 billion apps downloaded, iOS is a thriving software ecosystem in its own right.

Now we know: iOS7 represents, according to Cook, the biggest software update ever. From a different aesthetic to a new multitasking system, the changes are many. That Ive and team went in a different direction with iOS7's looks should come as little surprise to those who know Ive or follow Apple (AAPL) closely. Ive was reportedly not a fan of "skeuomorphism," the design philosophy that led to digital representations of real-world items, like the reel-to-reel tape deck previously found in Apple's podcast app. After six years, most users should be pretty familiar with how iOS works without such visual cues.

Here's a look at many of the new features users will discover this fall.

iOS, but flatter

iOS, but flatter

When iOS7 becomes widely available this fall, users will quickly notice that any sort of nostalgic visual cues have been done away with. This operating system is flatter, bolder, and more translucent. For the most part, app and text look more two-dimensional, and a more striking color palette permeates every screen. Semi-transparent menu layers, like those seen in the new Control Center, lend an updated, hipper look.

When iOS7 becomes widely available this fall, users will quickly notice that any sort of nostalgic visual cues have been done away with. This operating system is flatter, bolder, and more translucent. For the most part, app and text look more two-dimensional, and a more striking color palette permeates every screen. Semi-transparent menu layers, like those seen in the new Control Center, lend an updated, hipper look.

Real multitasking

Real multitasking

Multitasking for iOS users, or the ability to have several apps running at once, was a distinctly Apple experience. Switching from app to app was quick, but many third-party apps couldn't update with new information in the background, something Apple mostly disallowed in favor of battery life. A new multitasking screen treats many open apps as larger panes to swipe through.

Multitasking for iOS users, or the ability to have several apps running at once, was a distinctly Apple experience. Switching from app to app was quick, but many third-party apps couldn't update with new information in the background, something Apple mostly disallowed in favor of battery life. A new multitasking screen treats many open apps as larger panes to swipe through.

A way better Siri

Siri promises to figure into any Apple car features.

You'll notice something different about Apple's spunky digital assistant, and we're not just talking about a new coat of paint, or the fact that Siri sounds more natural with an updated male or female voice. Apple promises faster answers to questions, more sources for Siri to dig through, and the ability to ask it to return calls, play voicemail, and control iTunes Radio.

Better battery life

Better battery life

Just like OSX Mavericks, iOS7 was designed from the ground up to conserve battery life where possible. As just one example, the new multitasking ability helps apps figure out whether or not users have a good mobile or WiFi Internet connection. Depending on signal strength, apps will fetch data -- drawing energy from the battery in the process -- or hold off.

Just like OSX Mavericks, iOS7 was designed from the ground up to conserve battery life where possible. As just one example, the new multitasking ability helps apps figure out whether or not users have a good mobile or WiFi Internet connection. Depending on signal strength, apps will fetch data -- drawing energy from the battery in the process -- or hold off.

Mission control

Mission control

The new Control Center offers users many of the virtual buttons required to adjust screen brightness, turn WiFi and Bluetooth on and off, change music tracks, and access shortcuts to their camera, calculator, timer, and flashlight.

The new Control Center offers users many of the virtual buttons required to adjust screen brightness, turn WiFi and Bluetooth on and off, change music tracks, and access shortcuts to their camera, calculator, timer, and flashlight.

Smarter notifications

Smarter notifications

For those who use their iPhones for work and play -- and let's face it, there are more and more of them -- the new Notifications Center covers the basics but also organizes that information into more useful sections. A new feature called "Today" serves up a summary of today's weather, appointments, missed calls, and other information in one screen.

For those who use their iPhones for work and play -- and let's face it, there are more and more of them -- the new Notifications Center covers the basics but also organizes that information into more useful sections. A new feature called "Today" serves up a summary of today's weather, appointments, missed calls, and other information in one screen.

One camera, many filters

One camera, many filters

The Camera app still offers the ability to shoot standard stills, panoramas, and videos, but now there's a "square"-shaped photo feature and at least nine built-in filters that render shots in black and white, cool down the contrast, or dial up the sepia for a vintage-retro look.

The Camera app still offers the ability to shoot standard stills, panoramas, and videos, but now there's a "square"-shaped photo feature and at least nine built-in filters that render shots in black and white, cool down the contrast, or dial up the sepia for a vintage-retro look.

Improved photos

Improved photos

iOS users don't have to scroll through countless photos to get at what they want anymore. Based on factors like time and place, Apple can organize shots into what it calls "moments," or events, that are housed in "collections," or albums, that show up under "years." (It's a lot simpler than it sounds. Trust us.)

iOS users don't have to scroll through countless photos to get at what they want anymore. Based on factors like time and place, Apple can organize shots into what it calls "moments," or events, that are housed in "collections," or albums, that show up under "years." (It's a lot simpler than it sounds. Trust us.)

Dropping off

Dropping off

AirDrop for iOS works as you might expect, provided there's WiFi and Bluetooth around. Nearby users can quickly -- and securely -- share photos, videos, contacts, and anything else by pressing the "Share" button in an app.

AirDrop for iOS works as you might expect, provided there's WiFi and Bluetooth around. Nearby users can quickly -- and securely -- share photos, videos, contacts, and anything else by pressing the "Share" button in an app.

Scroll master

Scroll master

Safari for iOS has received some nips and tucks, namely new flat buttons that stay hidden until users scroll so they can see more of a web page at once. The Reading List follows the same philosophy to its OS X Mavericks counterpart: Going from one story to another means simply scrolling down.

Safari for iOS has received some nips and tucks, namely new flat buttons that stay hidden until users scroll so they can see more of a web page at once. The Reading List follows the same philosophy to its OS X Mavericks counterpart: Going from one story to another means simply scrolling down.

Radio

Radio

Apple's oft-rumored music streaming service has arrived

Apple's oft-rumored music streaming service has arrived. With hundreds of featured and user-customizable stations, listeners can jam on any contemporary Apple device. iTunes Radio is ad-supported, meaning most listeners will hear the occasional commercial, but iTunes Match subscribers will experience their streamed music ad-free.

About the Authors
By JP Mangalindan
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
By Brett Krasnove
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Peloton Tread Review (2026): Our Experience
HealthDietary Supplements
Peloton Tread Review (2026): Our Experience
By Christina SnyderJuly 24, 2026
36 minutes ago
The Best Spermidine Supplements (2026): Expert Tested
HealthDietary Supplements
The Best Spermidine Supplements (2026): Expert Tested
By Emily PharesJuly 24, 2026
39 minutes ago
This CEO once bought a bankrupt furniture company for $80,000. At 95, he’s now given away millions
Successphilanthropy
This CEO once bought a bankrupt furniture company for $80,000. At 95, he’s now given away millions
By Sydney LakeJuly 24, 2026
44 minutes ago
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
C-SuiteWPP
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
By Sam BirchallJuly 24, 2026
58 minutes ago
EU says TikTok failed to shield minors’ accounts from adults, exposing kids to predators
CybersecurityTikTok
EU says TikTok failed to shield minors’ accounts from adults, exposing kids to predators
By Sam McNeil and The Associated PressJuly 24, 2026
1 hour ago
Brazil uses ‘gold fingerprinting’ to fight illegal mining in the Amazon
EnvironmentScience
Brazil uses ‘gold fingerprinting’ to fight illegal mining in the Amazon
By Gabriela Sa Pessoa and The Associated PressJuly 24, 2026
1 hour ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
1 day ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.