Fake Steve Jobs’ revenge

November 8, 2012, 11:36 PM UTC

Lyons in 2008. Photo: PED

FORTUNE — Dan Lyons, when he was the anonymous author of The Secret Diary of Steve Jobs, could be pretty funny.

After the
New York Times
exposed his real identity — an unhappy editor covering IBM for Forbes — he took Steven Levy‘s old job at Newsweek. There he was mostly just angry, writing Apple (AAPL) hit pieces that tended to miss their mark. (See, for example, his hate-love-hate take on the iPad here.)

Now, as the newly installed editor of ReadWrite (a rebranding by new owners of Richard McManus’ admirable ReadWriteWeb), he can hire other people to produce Apple hit pieces for him.

He published his first on Thursday, and it’s a doozy. It’s a critique of Tim Cook’s leadership by David Sobotta, a former Apple salesman who spent nearly 20 years at the company, from 1984 to 2004.

The headline: What’s It Like To Work For Tim Cook? A Former Sales Exec Dishes.

Spoiler alert: Sobotta never actually worked for Tim Cook.