No new investor information was disclosed, but the company does seem to have added American Express (AXP) vice chairman Ed Gilligan to its board of directors. Unclear so far if Amex actually invested.

Other members of the high-powered board include Jack Dorsey (Square CEO, Twitter co-founder), Francois-Henri Pinault (PPR CEO), Chris Hughes (ex-Facebook, current New Republic publisher) and Jim Pallotta (Raptor Capital Management).

Prior to this deal, The Fancy had raised around $18 million from firms like PPR, General Catalyst Partners and Allen & Co.

At first glance, The Fancy mostly looks like a Pinterest clone focused on fashion. The big difference, however, is that The Fancy allows browsers to actually purchase many of the items via its app. Not only does this mean that brands have a new marketing channel, but those who share the item also receive a small cut (estimated to be 2%) of sales that come through their posting.

No one is currently picking up the phone at The Fancy’s New York City headquarters, likely due to Hurricane Sandy.

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