• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

In dismal quarter for PCs, Apple’s Macs could shine

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 22, 2012, 11:18 AM ET
Google source logo
Add Fortune on Google for similar content.

Click to enlarge.

FORTUNE — Last quarter was a terrible for most personal computer makers. With sales down 8%-9% across the board, yearly PC shipments fell worldwide for the first time since the 2001 recession according to Gartner and IDC, which attributed the dismal results variously to the economic slowdown, a pause in advance of Microsoft’s (MSFT) Windows 8 and the fickleness of consumers who would rather spend their money these days on smartphones and tablets than on traditional PCs.

None of which explains why 44 of the 64 Apple (AAPL) analysts we polled in advance of Thursday’s earnings report believe that Mac sales actually grew in the quarter that ended Sept. 29 — both sequentially (i.e. from the previous quarter) and year over year. That would mark the 26th straight quarter that the Mac’s growth has outpaced the rest of the industry.

To be sure, some analysts — both professional and independent — are forecasting a drop in Mac sales. But the consensus of both groups is that the new MacBook Air and Retina MacBook Pro introduced in June pushed sales to more than 5 million for the quarter — an increase of more than 4% over the same quarter last year.

We’ll find out if they were right when Apple reports its fiscal Q4 earnings after Thursday’s closing bell.

Below: The analysts’ individual estimates, with the pros in blue and the amateurs in green.



About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.