• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Despite his $200 million success, Matthew McConaughey spent a weekend in the desert reading 20 years of bad reviews—he says some of them had ‘a point’

3

Meet billionaire Clara Wu Tsai, who built the Liberty into a $600 million team and now plans to fund guaranteed income for new moms

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Despite his $200 million success, Matthew McConaughey spent a weekend in the desert reading 20 years of bad reviews—he says some of them had ‘a point’

3

Meet billionaire Clara Wu Tsai, who built the Liberty into a $600 million team and now plans to fund guaranteed income for new moms

How many iPads did Apple sell last quarter?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 18, 2012, 12:50 PM ET
Google source logo
Add Fortune on Google for similar content.

Click to enlarge.

UPDATE: Tim Cook’s announcement at the iPad mini event that Apple sold 100 million iPads as of two weeks ago — only 16 million more than Q3’s total — has thrown most analysts for a loop. They’ve been scrambling ever since to adjust their models.

FORTUNE — Talk about an expectations gap! You could drive a truckload of Android tablets through the high and low estimates of iPad sales for the quarter that ended Sept. 29.

In our survey of 61 Apple (AAPL) analysts — 31 Wall Street types and 30 independents — there was no greater disparity than in their average iPad unit sales numbers.

The Street’s consensus put iPad sales at just under 17.6 million, while the consensus among the indies was for sales of 19.23 million, more than 9% higher.

Not that there was universal agreement within the two groups. The low estimate of 14.8 million was submitted by both Gabelli & Co.’s Hendi Susanto and by Navin Arthanareeswaran of the independent Braeburn Group.

Two indies submitted the same high estimate of 23 million: Braeburn’s Michael Cranston and the unaffiliated Navin Nagrani.

The average estimate among all 61 analysts was 18.38 million. The median was 18.13 million.

We’ll find out whose iPad numbers were closest to the mark when Apple reports its earnings after the markets close on Thursday, Oct. 25.

Below: The analysts’ individual estimates, with the pros in blue and the amateurs in green.



About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Recommended For You

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.