• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

Andy Zaky makes the case for buying Apple now

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
October 10, 2012, 7:06 AM ET

Source: Bullish Cross. Click to enlarge.

FORTUNE — “History has repeatedly taught us that the best time to buy Apple is when the bearish sentiment in the stock has reached the pinnacle of extreme pessimism. When every guest on CNBC is calling for the imminent demise of Apple, when every headline is making a case for why Apple has peaked, and when the stock continues to slide by over a 2% a day right in the face of a market rally, that’s when you know it’s time to buy.”

That’s how Andy Zaky begins a 1,700-word polemic posted overnight Tuesday that constitutes his sixth Apple “buy” recommendation since 2006.

Zaky, an occasional Fortune contributor who now runs several hedge funds, including an Apple (AAPL)-only fund, is famous in certain investor circles for the timing and precision of these “buy” calls. At least two were made on the exact day Apple hit bottom. Four have already paid off handsomely and the fifth looks likely to do so as well. To recap:

  • July 2006 at $50-$54, with a 6-month $100 price target
  • November 16, 2008 at $88.14: 24-month $230 price target
  • August 11, 2010 at $250.19: 18-month $400 price target
  • June 17, 2011 at $320.00: 18-month $500 price target
  • May 18, 2012 at $530: 8-month $750 price target

Now, with stock trading around $630, Zaky is on the record saying that it will hit $1,000 by this time next year, if not by next July.

“The simple truth,” he writes, “is that despite all of the sensationalist rubbish surrounding the launch of iPhone 5 ranging from ‘Mapplegate’ to purple hazes or scratched iPhone cases, Apple is selling literally every iPhone 5 that it can make in what has been called the most aggressive international roll-out in consumer electronics history.

“What’s more, based on the expected smartphone growth rates estimated by IDC and Gartner, the consensus among analysts is that Apple will sell somewhere between 160 million to 180 million iPhones in 2013. This expectation is further supported by the very aggressive capital expenditures Apple has been making ahead of this international rollout as well as the capital expenditures Apple plans to make next year.”

Zaky’s fundamental argument, which he’s been making behind the paywall of his subscription-only Bullish Cross blog for weeks, is actually pretty straightforward. It’s based on the stabilization of Apple’s price-to-earnings ratio over the past six quarters — shown in the chart above.

Shortly after the 2008 market meltdown, Apple’s P/E ratio peaked at 35.87. Over the next two years, as Apple’s earnings (E) grew faster than its share price (P), that ratio got progressively squeezed until it fell below 15. Since then, the stock has hovered around a P/E level of 15 — which is roughly the S&P 500’s average and arguably too low the only mega-cap company that grows like startup.

That P/E of 15, Zaky writes, seems to be Apple’s center of gravity. When Apple’s P/E falls much below 15, the stock tends to pop. He offers last January’s Q1 2012 earnings report as an example:

“The day before Apple reported earnings, the stock was trading at a 15.4 P/E ratio. Apple reported one of the biggest earnings blowouts in the company’s history which caused Apple’s P/E ratio to fall from 15.4 down to 12.5 overnight.

“As a result of this collapse in the P/E ratio, Apple saw one of the biggest rallies in its history which aimed to correct Apple’s overly depressed valuation. The stock went on an almost vertical parabolic rally from $420 a share up to $644 in just two and a half months time.”

Apple will open Wednesday with a trailing P/E ratio just under 15 and a forward P/E ratio below 12. It’s scheduled to report its fiscal Q4 earnings on Oct. 25. In addition, according to Zaky, several technical indicators suggest that Apple’s shares are “oversold,” meaning that there’s a lot big money available to pour back into the stock.

“Apple,” Zaky writes, “is trading at a level that will likely constitute the low-end of the range for the stock over the next few months. While Apple may very well revisit these lows at some point in time over the coming weeks, it is still sitting near the low-end of the range. That’s what makes Apple an extraordinary buying opportunity today.

“Buying Apple down here at $630 a share will make any fund manager’s year. It’s an easy 60% gainer over the next 12-month period. Apple should be a top holding of the average fund, and smarter fund managers are riding this thing all the way to the bank. It is pretty much a no brainer at these levels.”

Zaky’s piece is titled “Apple $1000: Why it’s time to buy.” You can read it here.

See also: Andy Zaky is loaded for bear. Apple bears, that is.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Current price of gold as of June 10, 2026
Personal Financegold prices
Current price of gold as of June 10, 2026
By Danny BakstJune 10, 2026
58 minutes ago
Current price of oil as of June 10, 2026
Personal FinanceOil
Current price of oil as of June 10, 2026
By Joseph HostetlerJune 10, 2026
59 minutes ago
Current price of silver as of Wednesday, June 10, 2026
Personal Financesilver
Current price of silver as of Wednesday, June 10, 2026
By Joseph HostetlerJune 10, 2026
1 hour ago
Businesswoman working at desk with laptop and documents in office
NewslettersCFO Daily
Finance teams can’t quit Excel. Workday wants to change that with AI
By Sheryl EstradaJune 10, 2026
2 hours ago
goldman
Investingprivate equity
‘The circulatory system isn’t working.’ Goldman on what’s really wrong with private markets
By Nick LichtenbergJune 10, 2026
2 hours ago
Exclusive: Mastercard launches protocol to let AI agents pay each other, send micropayments
BankingMastercard
Exclusive: Mastercard launches protocol to let AI agents pay each other, send micropayments
By Ben WeissJune 10, 2026
2 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
21 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.