How to build and grow a brand on Facebook
Last March, when I visited Wendy Clark, Coca-Cola’s SVP of integrated marketing, in Atlanta, Coke was the biggest consumer brand in social media, with 41 million “Likes” on Facebook .
Just six months later, Coke now has 51 million “Likes” on Facebook.
On Tuesday, at the Fortune Most Powerful Women Summit in Laguna Niguel, California, I asked Clark for her three best tips on building a social-media fan base.
Here’s what she said: