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How to build and grow a brand on Facebook

October 4, 2012, 4:36 PM UTC
Fortune

Last March, when I visited Wendy Clark, Coca-Cola’s SVP of integrated marketing, in Atlanta, Coke was the biggest consumer brand in social media, with 41 million “Likes” on Facebook .

Just six months later, Coke now has 51 million “Likes” on Facebook.

On Tuesday, at the Fortune Most Powerful Women Summit in Laguna Niguel, California, I asked Clark for her three best tips on building a social-media fan base.

Here’s what she said: