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The RIM video that will make you squirm

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Dan Mitchell
Dan Mitchell
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By
Dan Mitchell
Dan Mitchell
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September 26, 2012, 7:03 AM ET
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FORTUNE — They don’t call it “corporate rock” for nothing. Research in Motion (RIMM) on Tuesday released a can’t-look-away video depicting some of its developer-relations executives performing a spoof of REO Speedwagon’s end-of-the-70s stadium ballad “Keep on Loving You.”

The needle has been stuck on RIM’s soundtrack ever since the major-label releases of the iPhone (AAPL) and Google’s (GOOG) execs welcoming MBNA after their merger in 2006 by performing a version of U2’s “One.” Ethan Chandler, then a BofA veep (who actually has a pretty decent voice) sings, “We are one, we are one, we are one … bank.”

“VH1 should do a special about bad corporate song covers,” Kedrosky suggests.

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