Exclusive: Nielsen exec forms VC fund

September 12, 2012, 9:15 PM UTC

Itzhak Fisher to pull double-duty.

FORTUNE — Media analytics giant Nielsen Holdings (NLSN) is helping one of its top executives launch an investment fund, Fortune has learned.

Itzhak Fisher, EVP of global business development and M&A at Nielsen, is raising $50 million to invest in early-stage companies. The first $10 million will come from Nielsen, where Fisher is expected to continue working.

Fisher had been co-founder and CEO of media mining startup Trendum, which was acquired by Nielsen in 2005. He subsequently would serve in various roles at Nielsen, including head of global product development and executive chairman of its online division. Fisher also

Nielsen declined to comment, while Fisher did not return a message left with his office.

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