In its third annual reader iPad survey, Business Insider found, based on 2,242 responses, that iPad owners are spending more time on the device (median: 2-5 hours a day) and using it to do the bulk of their Web browsing (45.4%). Between their iPads and their smartphones, they now do nearly 60% of their Web browsing away from their Macs and PCs.

In a second survey, Consumer Intelligence Research Partners found that that although entertainment activities still predominate, owners of the new iPad are more likely to use it for business (21%) compared with 13% of all previous models. See chart below.