• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Does Apple have anything that can match Google Glass?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
July 1, 2012, 9:08 AM ET

FORTUNE — In a post for ProCamera.com, Dan Butterfield has assembled pretty much everything you need to know about the state of play in wearable computer glasses, including the 11-minute video of the real-time demonstration that Google’s (GOOG) Sergey Brin orchestrated at the company’s annual developers conference last week. If you haven’t seen it yet, you’re in for a treat.

Is this the future of computing? And if so, Butterfield asks, can anyone give Google a run for the money?

Although he notes that several start-ups are already selling wearable glassware or clip-on cams — among them Microvision, MOD Live, Looxcie, Contour, Vizux, and GoPro — Butterfield ends by asking Siri whether Apple (AAPL) will try to “kick some Google Glass”:

I ‘betcha’ the answer is “Yes!” In fact, several years ago, Apple filed patents for their own wearable computer glasses. Apple later hired wearable computer expert Richard DeVaul. While at MIT, DeVaul helped to develop ‘Memory Glasses.’ DeVaul jumped ship in 2012 and is now a Rapid Evaluator working on Google’s Project X. Does Apple’s wearable project still live? Siri?

Whatever the name of the Apple’s eventual eye-ware device (iShades? eye-Sight?), Apple can quickly be a formidable competitor [emphasis his]. One reason why Apple can slide into this space is the fact that software + hardware + design + AppStore are critical for success. No one is better than Apple at building platforms and the seamless integration of elegant hardware and software. Apple’s ongoing development of artificial intelligence (AI) on iOS (aka Siri), is also a huge advantage. Apple has some catch up work to do in Maps, but they are on that project in a big way.

And here’s another notion… Apple may have already launched the wearable computer needed to power the glass screen. Huh? Well, it’s called the iPhone. Apple has proven that they can easily modify iOS software. Why not iOS integration with a wireless (or tethered) external miniaturized Apple iSight? This ‘mini’ clip-on iSight could function as a combination camera + tiny projector. This camera/projector might capture photos/videos and project images on to wearable glass lenses. Only time will tell if Apple will opt to join the party, but odds are they will.

You can read the rest of Butterfield’s post here.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Sam Altman holds hands in the air with Narendra Modi on his left. Altman and Dario Amodei do not hold hands.
AIOpenAI
Illinois is OpenAI and Anthropic’s latest battleground as the state tries to assess liability for catastrophes caused by AI
By Jacqueline MunisApril 17, 2026
7 minutes ago
Jack Dorsey, the CEO of Block
SuccessLayoffs
Twitter cofounder Jack Dorsey breaks down his thought process when he laid off 40% of his Block staffers because of AI
By Emma BurleighApril 17, 2026
19 minutes ago
She learned accounting before she was a teenager. Now she’s bringing Wall Street to the blockchain
NewslettersMPW Daily
She learned accounting before she was a teenager. Now she’s bringing Wall Street to the blockchain
By Sheryl EstradaApril 17, 2026
48 minutes ago
Yoshua Bengio seated on a stage.
AIcyber
Anthropic’s Mythos cybersecurity capabilities require urgent international cooperation, AI godfather Yoshua Bengio says
By Beatrice NolanApril 17, 2026
50 minutes ago
The 5 Best Biotin Supplements of 2026: Personally Tested
HealthDietary Supplements
The 5 Best Biotin Supplements of 2026: Personally Tested
By Emily PharesApril 17, 2026
2 hours ago
hormuz
CommentaryIran
With Hormuz under strain, a trade corridor built for resilience faces a real-world test
By Angela Chitkara and Samantha SuttonApril 17, 2026
2 hours ago

Most Popular

A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
20 hours ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
6 hours ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
1 day ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
1 day ago
Current price of oil as of April 16, 2026
Personal Finance
Current price of oil as of April 16, 2026
By Joseph HostetlerApril 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.