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Today in Tech: Meet Netflix’s biggest user

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JP Mangalindan
JP Mangalindan
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By
JP Mangalindan
JP Mangalindan
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June 14, 2012, 7:00 AM ET
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The introduction of “Expanded Tweets”; the turf war in mobile gaming. 

The day Netflix met its heaviest user [GIGAOM]

Earlier this year, Mark Malkoff embarked on his Netflix challengein an attempt to figure out how much value he could get out of his $8 subscription within a single month. 30 days later, Malkoff had watched 252 movies, beginning to end, including the credits.

The high-school blogger who’s been cracking Apple’s secrets [FORTUNE]

In the walk-up to this week’s World Wide Developers Conference, everybody — including the Journal — got scooped by an 18-year-old kid named Mark Gurman who goes to high school in Los Angeles and writes on the side for Seth Weintraub’s 9to5Mac.

Google, Microsoft, Amazon, and others scramble for new top-level domains like .app, .xbox, and .book [THE VERGE]

The Internet Corporation for Assigned Names and Numbers (ICANN) has revealed the names of the 1,930 applications for new generic top-level domain names (gTLDS). Under the new program companies will be able to register their equivalent to a .com or .org address. New applications include .android, .app, .love, .ico, .homes, .ibm, .chase, .schmidt, .movie, .android, and .meme.

‘Expanded Tweets’ bring more content to Twitter feeds [CNET]

The microblogging site announced today it has introduced an enhanced version of “expanded Tweets” that allows users to preview stories, images, and videos linked to within tweets. While Twitter already offered the ability to see Instagram photos or watch YouTube videos, the site is now partnering with a “diverse and growing group” of media sites such as The Wall Street Journal and Time to deliver richer content in tweets.

Kleiner Perkins defense: Never happened [FORTUNE]

It is a fairly general denial with a sprinkling of specifics. For example, it claims that females were in attendance at a firm dinner that Pao had claimed was all-male. It also rejects Pao’s allegation that partner Ray Lane “encouraged” her to “marry” Ajit Nazre, a former colleague who Pao accuses of harassing and retaliatory behavior.

Turf war erupts in mobile videogames [THE WALL STREET JOURNAL]

This fight is taking place on smartphones with names like Gree Inc. and DeNA Co. —a pair of Japanese firms little known in the rest of the world despite being the two most profitable companies in mobile games—taking on Zynga Inc. and potentially Apple Inc. and Google Inc.

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