Venture capital deals

June 4, 2012, 4:39 PM UTC

Gemvara, a Boston-based online retailer of customizable jewlery, has raised $25 million in Series D funding. Norwest Venture Partners led the round, and was joined by return backers Highland Capital Partners, Balderton Capital and Canaan Partners. The company previously raised just over $20 million.www.germvara.com

Crittercism, a San Francisco-based provider of a mobile app performance management solution, has raised $5.5 million in Series A funding. Backers include Google Ventures, Opus Capital and Shasta Ventures. www.crittercism.com

Ividence, a Paris-based email ad exchange operator, has raised $4 million in Series B funding. Omnes Capital (f.k.a. Credit Agricole Private Equity) led the round, and was joined by return backer A Plus Finance. www.ividence.com

B2B-Center, a Russia-based online procurement platform for businesses to sell or acquire goods and services, has raised an undisclosed amount of funding from Insight Venture Partners, Da Vinci Capital, ALPHA Associates and Runa Capital. www.b2b-center.ru

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