• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

Is Path next?

By
Matt Vella
Matt Vella
Down Arrow Button Icon
By
Matt Vella
Matt Vella
Down Arrow Button Icon
April 10, 2012, 3:56 PM ET

By Richard Nieva, contributor



FORTUNE — Facebook’s acquisition of photo-sharing app Instagram for $1 billion on Monday set a new precedent for the social network. With lofty goals and gobs of cash in the wings thanks to its impending initial public offering, Facebook may not be done shopping. What about Path, the small-scale social network started by one of Facebook’s own?

CEO Mark Zuckerberg gave the impression that growth by acquisition would not be the company’s modus operandi, writing on his Facebook timeline, “We don’t plan on doing many more of these, if any at all.” But the company is no stranger to buyouts, having acquired several properties in its history already, including file hosting service drop.io and Amsterdam-based software design company Sofa — one of Facebook’s latest acquisitions before yesterday. Many of these deals have been so-called acq-hires, motivated as much by the personnel as the products involved.

MORE: Why Instagram is worth $1B to Facebook

That doesn’t mean there aren’t a few more high-profile deals ahead. Ireland-based gambling website Paddy Power is already taking bets on Facebook’s next buyout. (Check-in service Foursquare is the favorite at 4 to 1.) But Paul Saffo, a Silicon Valley futurist and managing director of foresight for Discern Analytics, says those slightly bigger companies, like the runway hit photo-sharing site Pinterest, “might be too attached to the idea that they’ve got a shot [at growing on their own].” Other options might be video services Tout or Machinima, if Facebook wanted to bolster its features in that category, says Lou Kerner, a financial analyst focusing on social web companies at Second Shares.

A hypothetical tie-up with Path, meanwhile, would be a reunion for CEO Dave Morin and his former employer. Morin led major projects at Facebook until he left in 2010 to launch his own startup. While Morin worked at Facebook to expand its reach — heading such developments as Facebook Connect and Facebook Platform, which opened the floodgates to more users and app developers — his goal at Path has been to make interaction more intimate, restricting users to 150 friends. Path did not immediately respond to a request for comment.

MORE: Can Instagram solve Facebook’s mobile problem?

Path has grown steadily in a short period. The app’s latest update includes integration with Nike+ (NKE) products, which help monitor and share workout information with friends. The company says it has 2 million users and claims 70% of them return every week. Sources have told BusinessInsider that Zuckerberg and his team are “afraid” of Path. That may or may not be true, but like Instagram, Path shares many of Facebook’s features but was developed for mobile devices, rather than adapted to them after the fact.

Money doesn’t seem to be an object for Facebook, which declined to comment, heading into its sky-high market debut next month. But money may also not be the concern from Morin, who reportedly turned down $100 million offer from Google (GOOG) last year.

MORE: The great Silicon Valley IPO debate

What Facebook would do with Path is another question entirely. It could shut it down, like it has acquisitions past, and try to take back the hours of user engagement that had been siphoned off. (Path claims it can coexist with Facebook. The two companies already have contacts integrations, for instance.) Or it can let Path grow separately, like it has pledged with Instagram. “The trick is, even if you’re a big company, how do you keep it small?” says Saffo.“The smart thing would be to let something like Path grow.”

What’s certain is that Path is likely to remain attractive. It already has potentially lucrative assets, including coveted and sophisticated patents that Path likely has because of its design edge, says Saffo. A deal with Facebook though? “There are probably only two people who know the answer to that,” says Saffo. “But it is definitely what makes the story all the more interesting.”

About the Author
By Matt Vella
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

America’s emergency oil reserve is about to hit its lowest level since Reagan was in office
EnergyIran
America’s emergency oil reserve is about to hit its lowest level since Reagan was in office
By Jordan BlumJune 10, 2026
1 hour ago
Mortgage rates today, June 10, 2026
Personal Financemortgages
Mortgage rates today, June 10, 2026
By Glen Luke FlanaganJune 10, 2026
1 hour ago
Current refi mortgage rates report for June 10, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for June 10, 2026
By Glen Luke FlanaganJune 10, 2026
1 hour ago
Current ARM mortgage rates report for June 10, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for June 10, 2026
By Glen Luke FlanaganJune 10, 2026
1 hour ago
A $7 billion horse race: Goldman Sachs and Morgan Stanley battle for ‘lead left’ position ahead of OpenAI and Anthropic IPOs
Startups & VentureFinance
A $7 billion horse race: Goldman Sachs and Morgan Stanley battle for ‘lead left’ position ahead of OpenAI and Anthropic IPOs
By Shawn TullyJune 10, 2026
1 hour ago
Visa’s CFO downplays the importance of stablecoin and agentic commerce to the U.S. payments giant—at least in the short term
Bankingdigital and mobile payments
Visa’s CFO downplays the importance of stablecoin and agentic commerce to the U.S. payments giant—at least in the short term
By Angelica AngJune 10, 2026
1 hour ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
16 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
2 days ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.