• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

Apple and the risks of trading 29,000 times per second

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 24, 2012, 2:17 PM ET
Google source logo
Add Fortune on Google for similar content.

The flash crash that knocked $52 billion off Apple’s market cap was hardly the first


By now anybody who reads the business pages knows that BATS Global Markets screwed up its initial public offering big time Friday by mangling trades in a bunch of stock symbols at the top of the alphabet, including Apple (AAPL) and BATS, its own stock.

Apple’s shares briefly fell by more than $55 per share. BATS, which had been trading for more than $15, fell to less than 4 cents.

NASDAQ quickly erased all those trades and BATS was allowed to cancel its IPO.

The official explanation for what happened  — or at least the one BATS and the Security Exchange Commission worked out Friday — is that software in a server covering stock symbols from A to BFZZZ went a little haywire, spitting out what are known on the Street as “false prints.”

That made more sense than the original explanation — a so-called “fat finger” trade caused by someone hitting the wrong keys. It’s hard to imagine anyone hitting $542.80 — the price that was entered for Apple — when they meant to hit $598.23 (the price Apple was trading for) or anything like it.

But investors are understandably suspicious. For one thing, these “false prints” happen a lot more frequently than BATS’ uptime record would suggest. Apple investors are still complaining about a mini-flash crash Tuesday morning when Apple suddenly dropped from just under $600 to $570. That print was erased, but a $582 trade that looked equally bogus was allowed to stand.

Why, these investors ask, do false prints and fat finger trades always happen on the downside, where they benefit hedge funds running computer-driven algorithms through high-frequency trading platforms like BATS, the largest of the independent exchanges.

In 2011, BATS accounted for more than one in 10 U.S. stock trades, processing an average of 29,000 trades per second. Against that kind of computer power, retail investors don’t stand a chance.

The SEC was already talking to BATS about its role in the 2010 flash crash — the one that temporarily erased $1 trillion in market value. Maybe now they’ll take a closer look.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.