Zynga (ZNGA) to play on Nasdaq

October 14, 2011, 1:23 AM UTC

Zynga discloses new details about its upcoming IPO.

Social gaming company Zynga has decided to list its shares on the Nasdaq under ticker symbol ZNGA. The company disclosed the information in an amended filing for its upcoming IPO, which remains slated to raise upwards of $1 billion.

For those who were wondering, the ticker symbol “Z” is already taken by Zillow (Z). “PLAY” remains available.

It’s a big win for the Nasdaq, which has been under pressure by the New York Stock Exchange when it comes to Internet listings.

Zynga also revealed some other new pieces of data in its filing. For example, in discussing an online gaming revenue, in discussing a $271.5 million increase between the first six months of 2010 and the first six months of 2011, Zynga broke out how much of that increase was attributable to specific games:

  • FarmVille: $76.6 million
  • FrontierVille: $70.5 million
  • CityVille: $46.6 million

Zynga also seems to have revealed how much it paid for recent acquisitions. For example, the company reports that it issued $44 million in new shares on May 18, which is when it purchased DNA Games. It also issued $141 million in new shares in late August, but I’m still trying to figure out what deal that was for…

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