Battle of the top 10 lists

September 16, 2011, 11:59 AM UTC

IBTimes plays for page views by playing both sides of the iPhone vs. Android divide

Source: IBTimes

The International Business Times, a thinly-staffed online “newspaper” based in New York City, has hit on the perfect formula for covering the smartphone wars.

On Wednesday, under the byline IB Times Staff Reporter, it published 10 Reasons Why iPhone 5 will be Beaten by Samsung Galaxy S2, pegged to Sprint’s scheduled launch Friday of Samsung’s bestselling smartphone.

Two days later, another IB Times Staff Reporter (or perhaps the same one, who can tell?) answered the first article with Top Reasons Why iPhone 5 Would Outclass Android Rivals, which offered 11 reasons Apple’s (AAPL) forthcoming iPhone is superior to any device running Google’s (GOOG) Android OS.

See the pattern?

Numbered lists can be page-view magnets — which is why headline writers love them so — but at IBTimes they are nearly daily fare. Recent entries include:

You might think that at some point readers would catch on, and the formula would start to wear thin. But judging from IBTimes’ Most Popular on Tech story list, it hasn’t happened yet.