Pre-Marketing: Kraft to split up

August 4, 2011, 3:41 PM UTC

This all can be yours, for just 920 calories...

* Mac Inc and Cheese Corp? Kraft to split in half

* Roger Altman: Why the U.S. deserves to keep its AAA rating

* Indecent proposal: Would you give up the Internet for $1 million?

* Morning Call: U.S. futures point lower, London falls early, European shares hit 11-month low and the Nikkei edges higher.

* Travel alert: The nation’s most delayed flights are…

* David Callaway: Stocks are pricing in a double-dip recession

* Michael Nierenberg: There is no room for online physician anonymity

* Reuters: Obama and Bernanke are out of ammo to boost jobs and GDP growth

* Top techie: Ex-Microsoft exec Steven VanRoekel will be the country’s next CIO

* John Cook: Why Zillow (Z) insiders want the stock to remain above $25 per share

* Line of the Day, from Heidi Moore: “It doesn’t seem a coincidence that voter apathy, financial illiteracy, and government spending have all risen in tandem.”

* Jobs: The good news is that ADP says the U.S. economy added more jobs than expected last month. The bad news is that ADP and the Department of Labor rarely agree with one another.

* Left behind? Vox reports that U.S. share of global IPOs has declined, but isn’t that as much a reflection of foreign capital market maturation as it is of American slowdown? Moreover, data only goes through 2007. Should look much different once the 2011 bumper crop is included (HCA, GM, LinkedIn, Groupon, Zynga, etc).