“I think anonymity on the Internet has to go away. People behave a lot better when they have their real names down. … I think people hide behind anonymity, and they feel like they can say whatever they want behind closed doors.”
— Facebook marketing director Randi Zuckerberg (Huffington Post)

* An inside look at Match.com and how the dating service continually tweaks its coding to serve up better matches to its some 1.8 million paid subscribers. (Financial Times)

* Nick Eaton over at Seattle Pi figures Microsoft’s Windows Phone pulled in $613 million at most during the company’s 2011 fiscal year. (To compare, the Xbox 360 platform, part of the same division as Windows Phone, accounted for $8.1 billion.) (Seattle Pi)

* Can Microsoft make you “Bing“? How the software giant is spending billions to improve it search engine venture. (The New York Times)

* Are skyrocketing valuations and PR controversies (see: Airbnb) annihilating human decency? (USA Today and TechCrunch)

* Part one of The Next Web’s New York City-focused “Where are they now?” series takes a look at iVillage co-founder Robert Levitan. (The Next Web)

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