• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

Jeffrey Katzenberg: Why movies “suck” now

By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
By
JP Mangalindan
JP Mangalindan
Down Arrow Button Icon
July 29, 2011, 11:01 AM ET
Add Fortune on Google for similar content.

DreamWorks Animation CEO Jeffrey Katzenberg didn’t mince words on the state of Hollywood. Plus, he told us which Pixar film was a “bad idea.”



DreamWorks Animation CEO Jeffrey Katzenberg. Photo: Kevin Moloney/Fortune Brainstorm TECH

FORTUNE — With summer in full swing and popcorn flicks like Captain America and Harry Potter opening with robust ticket sales, you’d think Hollywood execs would be beaming. But DreamWorks Animation CEO Jeffrey Katzenberg has some beef with his industry. According to Katzenberg, audiences are flocking to theaters, but the quality of the movies are “unbelievably bad.”  

Katzenberg appeared at Fortune’s Brainstorm Tech conference last week in Aspen, Colo., where he offered the attendees some frank insight. Here’s an edited portion of his comments: 

Today the thing that is probably most askew in Hollywood is the issue of marketability versus playability, and what that really means is that there is this sort of unholy alliance that has existed forever between art and commerce, show and biz. Today, it’s out of balance, and it’s too much on the biz, too much on the commerce, too much on the marketability. … The last seven or eight months of movies is the worst lineup of movies you’ve experienced in the last five years of your life. They suck. It’s unbelievable how bad movies have been.

There is an ebb and flow that comes on, and there is an action and there’s a reaction to it, and yes, they will change and there will be an adjustment that will get made to that.  It’s a very entrepreneurial world, and I think you will see that right itself with time. But, right now — today — it’s a particularly dreary moment.

We’re always looking for a great idea, a great story.  You know, people often ask, how do you know if something is a great story, and unfortunately, I think it’s more art than science to that. I do know that there are some things that just catch people’s interest and it doesn’t matter — it works anywhere anyplace in the world.

I have to say every time I ever said the words “Kung Fu Panda” wherever I was in the world, somebody would smile and say, “What’s that about?”  That to me is a good idea. It’s not a story, but at least it’s something that is going to intrigue people, and it’s a place to get started.

You can have a good idea and bad execution and have a success.  I only know of one time that I can think of in the field of animation where somebody had a bad idea and had perfect execution and the movie was breathtaking: Ratatouille.

I assure you this is a bad idea. Let’s have a semi-realistic rat in a kitchen cooking shit to eat. No one in their right mind is going to say, “Well, that’s a good idea.” It’s a bad idea, but it’s so beautiful in its execution and such a great piece of storytelling. And actually, I think it’s one of the great pieces of animation of our time.

For a full transcript of the conversation, please click here.

About the Author
By JP Mangalindan
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Peloton Tread Review (2026): Our Experience
HealthDietary Supplements
Peloton Tread Review (2026): Our Experience
By Christina SnyderJuly 24, 2026
50 minutes ago
The Best Spermidine Supplements (2026): Expert Tested
HealthDietary Supplements
The Best Spermidine Supplements (2026): Expert Tested
By Emily PharesJuly 24, 2026
53 minutes ago
This CEO once bought a bankrupt furniture company for $80,000. At 95, he’s now given away millions
Successphilanthropy
This CEO once bought a bankrupt furniture company for $80,000. At 95, he’s now given away millions
By Sydney LakeJuly 24, 2026
58 minutes ago
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
C-SuiteWPP
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
By Sam BirchallJuly 24, 2026
1 hour ago
EU says TikTok failed to shield minors’ accounts from adults, exposing kids to predators
CybersecurityTikTok
EU says TikTok failed to shield minors’ accounts from adults, exposing kids to predators
By Sam McNeil and The Associated PressJuly 24, 2026
1 hour ago
Brazil uses ‘gold fingerprinting’ to fight illegal mining in the Amazon
EnvironmentScience
Brazil uses ‘gold fingerprinting’ to fight illegal mining in the Amazon
By Gabriela Sa Pessoa and The Associated PressJuly 24, 2026
2 hours ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
9 hours ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
1 day ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.