Today in Tech: Apple backpedals on in-app subscription rules

“Apple created Android, or at least it created the conditions necessary to create Android. People decided they could not play in the Apple way, and they had to do something else. Then Google stepped in there and created Android… and others jumped on the Android train.” — Nokia CEO Stephen Elop (mocoNews)

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Apple revised its in-app subscription rules that previously required that content sold outside of an app be “also offered in the app using In-App Purchase at the same price or less than it is offered outside the app.” Now, thanks to an eagle-eyed writer over at MacRumors, we know that’s no longer the case. According to the blog, there are no guidelines referring to price at all anymore, and Apple also dropped the requirement that external subscriptions also be offered as an in-app purchase. So not only are content providers now not required to offer an in-app subscription simply because they sell a subscription outside the App Store, they can also price their In-App subscriptions at any price point the want. (MacRumors and 9 to 5 Mac)

* How the film industry must risk its present to find its future. (Tribeca Film)

* Next Thursday, AOL is having its analyst day, and according to Quasar Capital’s Robert Peck, it’ll likely be a “defining event” for the company. Here’s Peck’s Top 10 list of things he feels CEO Tim Armstrong must address during the event. (Business Insider)

* Why Microsoft needs to buy Netflix. (Fortune)

* Coupons.com raised $200 million at a $1 billion valuation from a group of institutional investors. The company is expected to make $100 million in sales this year, double what it raked in last year. (TechCrunch)

* How third-party videogame publishers are backing Nintendo’s new Wii U console. (Reuters)

* Why Rovio must think about life after — yes, after! — Angry Birds. (GigaOm)

* The 10 fastest cars in America. (Fortune)

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