• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

3

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

3

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

A peek at next year’s Macs

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 16, 2010, 5:55 AM ET
Google source logo
Add Fortune on Google for similar content.

Reports from Apple’s Asian suppliers hint at lighter, more affordable machines



Today's iMac and MacBook Pro. Photos: Apple Inc.

An item in Thursday’s DigiTimes offers an early glimpse at Apple’s (AAPL) plans for its flagship computer line in 2011. The details — based on reports from unnamed “upstream component makers” — are sparse:

  • At least four new MacBook Pro models with a “slight” change in chassis design
  • A new iMac with a different screen size and a presumably lower price point “for the mainstream market”
  • Software upgrades to the new OS X Lion operating system that Steve Jobs introduced at Apple’s  October “Back to the Mac” event
  • DigiTimes didn’t specify what chips might run the new machines, but CNET reported last week that Apple is planning to adopt Intel’s (INTC) “Sandy Bridge” architecture, due to be introduced at January’s CES, that puts graphics and the main processor on the same chip.

According to DigiTimes, the new machines are scheduled to ship in the first half of 2011, which would be roughly in line with Apple’s usual 12-month upgrade cycle. The MacBook Pro was last refreshed on April 13, 2010; the 27-inch iMac was introduced on July 27.

Although overshadowed lately by the iPhone and iPad, the Mac still accounts for nearly 27% of Apple’s $65 billion annual revenue. The company’s desktop line enjoyed something of a resurgence in fiscal 2010, generating $6.2 billion on sales of 4.63 million units, up 45% year over year. Apple sold more than 9 million notebook computers in fiscal 2010, up 25% from 2009. According to DigiTimes, notebook shipments should grow 30% to 40% in 2011.

Via 9to5Mac.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.