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Boiling Apple down to its adjectives

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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September 15, 2009, 4:18 PM ET
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Steve Jobs. Photo: Apple Inc.

Last week we counted how many times Apple (AAPL) marketing chief Phil Schiller used the words “amazing” and “incredible” in his presentation at the “It’s only rock and roll event.” (Answer: an incredible 15 times each.)

Now someone who calls himself justanotherguy84 has taken the exercise one step further. He (or possibly she) has posted a 2-minute YouTube video of the entire Sept. 9 event stripped of just about everything but the adjectives.

Ever wonder how Steve Jobs and company leave the indelible impression that Apple’s products are really great, really easy and just plain awesome?

Check it out below the fold.

[youtube=http://www.youtube.com/watch?v=Nx7v815bYUw]

Thanks to reader Urs in Zurich for the tip.

See also:

  • Apple’s amazing, incredible Phil Schiller
  • Apple’s iPad pitch: The awesome 3-minute version
About the Author
By Philip Elmer-DeWitt
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