Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Industry
Insurance: Life and Health
Location
New York City
Industry Ranking
2
Previous Industry Ranking
6
Previous Top 50 Ranking
-
Website
Overall Score
6.36
SPONSOR CENTER
Industry Rank | ||
---|---|---|
Innovation | 8 | 8% |
People Management | 2 | 2% |
Use of Corporate Assets | 4 | 4% |
Social Responsibility | 2 | 2% |
Quality of Management | 1 | 1% |
Financial Soundness | 2 | 2% |
Long-Term Investment Value | 3 | 3% |
Quality of Products/Services | 1 | 1% |
Global Competitiveness | 9 | 9% |
Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc.. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions