Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Industry
Telecommunications
Location
Dallas
Industry Ranking
1
Previous Industry Ranking
1
Previous Top 50 Ranking
-
Website
Overall Score
7.27
SPONSOR CENTER
| Industry Rank | ||
|---|---|---|
| Innovation | - | |
| People Management | - | |
| Use of Corporate Assets | - | |
| Social Responsibility | - | |
| Quality of Management | - | |
| Financial Soundness | - | |
| Long-Term Investment Value | - | |
| Quality of Products/Services | - | |
| Global Competitiveness | - |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
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