Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Industry
Telecommunications
Location
Dallas
Industry Ranking
1
Previous Industry Ranking
1
Previous Top 50 Ranking
37
Website
Overall Score
7.05
SPONSOR CENTER
Industry Rank | ||
---|---|---|
Innovation | 1 | |
People Management | 1 | |
Use of Corporate Assets | 2 | |
Social Responsibility | 2 | |
Quality of Management | 1 | |
Financial Soundness | 2 | |
Long-Term Investment Value | 1 | |
Quality of Products/Services | 1 | |
Global Competitiveness | 1 |
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