By Ross Kohan
August 18, 2016

Newell Brands has transformed itself into a powerhouse of consumer brands. Don’t know it? Think of Rubbermaid plastic storage containers, Sharpie pens, Rawlings baseball gloves, Baby Jogger strollers, Mr. Coffee machines, and about 160 other well-known household names.

Thanks to its recent acquisition of Jarden, Newell is going through dramatic change. It has more than doubled its revenues to $16 billion, changed the company’s name from Newell Rubbermaid to Newell Brands, and is moving its headquarters from Atlanta to Hoboken, New Jersey.

Newell CEO Michael Polk is running the new combination and tells Fortune’s Susie Gharib, “The creation of Newell Brands brings together two high-performing companies.”

Polk has a reputation as a turnaround expert. Since he was tapped as CEO at Newell in 2011, he eliminated unprofitable brands, bought others, cut costs, and turned the company into an earnings machine. Over the past five years, the stock has also been on a tear, with Newell’s share price quadrupling.

Polk says he will once again be making “portfolio choices.” But his enthusiasm about some brands reveals that he already has his favorites: writing instruments, baby gear, appliances, and Yankee Candle. “These will be the big places,” he says, “to place investment bets.”


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