At Berkshire Hathaway’s annual meeting in Omaha, Nebraska, CEO Warren Buffett’s face is everywhere. From rubber duckies to running shoes, it turns out that the Oracle of Omaha is also a great salesman. The gathering of shareholders is as much about shopping as it is about investing in stocks.

Registers at the display for Brooks Running, a Berkshire Hathaway company, were busy as shoppers snatched up sneakers and T-shirts. CEO Jim Weber predicts Brooks will sell $400,000 of merchandise over the weekend.

Fortune’s Susie Gharib caught up with Weber. He gave Susie a sneak peek at this year’s special edition sneaker in honor of Buffett.