By Sara Haralson
January 20, 2016

Uptake Technologies is a rising star among startups, and is now ranked on Fortune’s latest Unicorn List. It’s number 120.

To be included on this exclusive list of entrepreneurs, a company has to be valued at $1 billion or more. It’s taken Chicago-based Uptake just a year and half to achieve that status. Fortune’s Susie Gharib talks with CEO Brad Keywell about the importance of that unicorn label. He demurs, saying if an entrepreneur creates a company that’s “valuable, that has purpose and meaning.” and he does it well, then “everything else takes care of itself.”

Some venture capitalists have cautioned that the preoccupation of becoming a unicorn can be unhealthy, as founders become distracted from focusing on their businesses. But Keywell says “entrepreneurs are supposed to be going after big ideas,” adding “the obsession of a certain valuation is capitalism.”


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