Richard Branson Survives Near-Death Bike Accident by Madeline Farber @FortuneMagazine August 26, 2016, 12:12 PM EDT E-mail Tweet Facebook Linkedin Share icons Virgin Group billionaire Richard Branson said his life was “literally flashing before his eyes” when he was launched off his bike while cycling in the British Virgin Islands. In a blog post, Branson explains he was heading down a hill when his bike hit a speed bump, hurdling him head-first over the handlebars and onto the road in front of him. My life flashed before my eyes – fell headfirst over my bike handlebars https://t.co/aEh6TsDQz4 pic.twitter.com/U9fWDGVWhO — Richard Branson (@richardbranson) August 26, 2016 “I really thought I was going to die. I went flying head-first towards the concrete road, but fortunately my shoulder and cheek took the brunt of the impact, and I was wearing a helmet that saved my life,” he wrote. Branson posted pictures of his bruised and bloodied face on his blog post, and said that his injuries included a cracked cheek and torn ligaments. He also wrote that his knee, chin, shoulder, and body was severely cut. Genuinely thought I was going to die as I fell headfirst & bike disappeared off cliff https://t.co/aEh6TsVrqC pic.twitter.com/P7vpzxxO2T — Richard Branson (@richardbranson) August 26, 2016 Branson’s bicycle, however, wasn’t so luckily. The British entrepreneur said that after his crash, his bike went flying off a cliff and disappeared. It was later found completely destroyed, he wrote. Branson’s cycling trip to Virgin Gorda was a part of his training for the Virgin Strive Challenge, a month-long Virgin-branded fundraising event. Branson said he hopes he will still be able to compete despite his injuries. Forget my injuries (cracked cheek, torn ligaments) – I'm having to drink tea out of a straw! https://t.co/aEh6TsDQz4 pic.twitter.com/t8g8HdHFqN — Richard Branson (@richardbranson) August 26, 2016 Making light of the incident, Branson wrote: “My attitude has always been, if you fall flat on your face, at least you’re moving forward. All you have to do is get back up and try again. At least I’m practicing what I preach – though a little too literally!” Other than being a businessman, Branson has long been known for his adventurous spirit. In 1987, he crossed the Atlantic in a hot-air ballon, but had to be rescued after it went down off the western coast of Scotland. He also set the record for the fastest crossing of the English Channel by an amphibious vehicle in 2004.