GM is getting back into a major auto segment by Ben Geier @FortuneMagazine June 15, 2015, 10:46 AM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons General Motors GM is planning to re-enter the U.S. market for medium-duty work trucks, according to a report, signaling the automaker’s return to a growing and potentially lucrative section of the automotive space where it has been absent for several years. GM will develop the new vehicle with its longtime partner Isuzu, a Japanese automaker. Isuzu will build the truck, called the N-Series, but it will be branded and sold by GM in the U.S. under the Chevrolet nameplate, reports The Wall Street Journal. This isn’t a terribly strange arrangement. The Journal notes that GM already buys vans produced by Nissan and sells them in the U.S. The return to the medium-duty work truck market is another attempt by GM’s CEO Mary Barra to re-establish the GM brand, the Journal said. The automaker abandoned the segment of the automotive market in 2009 when it went through a bankruptcy reorganization. The medium-duty truck market has grown 3.5% so far in 2015, the newspaper said.