Ford is launching its most luxurious F-150 pickup ever by Ben Geier @FortuneMagazine July 21, 2015, 10:58 AM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Pickup trucks are generally recognized more for their utility than their creature comforts. But Ford may very well change that Monday by launching the F-150 Limited, which will have truck drivers thinking they’re in a sports car. The new edition of Ford’s popular truck comes with 22-inch polished aluminum wheels, a special grille, chrome tow hooks and Mojave leather seats, among other perks, reports SlashGear. It packs a 3.5-liter EcoBoost V6 producing 365 horsepower at 20MPG combined city and highway driving. The F-150 Limited builds on a new aesthetic Ford is working on for its flagship pickup, which it recently began making for the first time with an aluminum body. The F-150 has long been America’s best-selling pickup, an ace in the sleeve for Ford as it continues to undergo a rapid transition under CEO Mark Fields.