How America’s most feared CEOs damage their companies by Julie Ragatz @FortuneMagazine August 4, 2015, 11:19 AM EDT E-mail Tweet Facebook Linkedin Share icons When people experience feelings of anxiety and fear in the workplace, they are less likely to engage in creative and innovative thinking and more likely to engage in unethical behavior, according to a recent study by PwC and the London School of Business. The report also found that if managers focus more on getting employees to do their job well, as opposed to primarily focusing on the negative outcomes of bad behavior, businesses are likely to have greater success in changing behaviors. This all runs counter to the advice that Niccolo Machiavelli wrote, which is that “It is better to be feared than loved since people love at their own pleasure, but fear at the pleasure of the Prince.” Countless leadership gurus and coaches have passed this advice onto their protégés. Case in point: many of today’s top CEOs can be described as feared by the way they treat their staff. AOL’s Tim Armstrong gained world-wide attention for his displays of ruthlessness, most notably for publicly humiliating a longtime employee by firing him during an earnings call. And Larry Ellison, former CEO of Oracle ORCLE , was notorious for his hostile takeovers and, during the takeover of PeopleSoft PSFT , pre-announced 5,000 firings while threatening violence against the then-CEO. But the PwC and the London School of Business findings underscore that the Machiavellian position – and the hard lines that are drawn by many of today’s CEOs – are not sustainable in the long run. In fact, this position is widely supported by a range of research, which concludes: Employees respond poorly to perceived unfairness: Individuals often respond to such perceived injustice by being ‘bad organizational citizens’ — that is, doing the bare minimum and nothing more or by actively engaging in deviant behavior like theft and fraud. Uncivility leads to decreased productivity: People who operate in uncivil environments in which they are not respected or even shown basic social consideration are less productive and more likely to suffer stress–induced illnesses. Fostering a support system is crucial: Workers are motivated to perform their best when they are a part of a supportive team environment and receiving encouragement and support from their direct supervisors. Given the overwhelming amount of research suggesting that Machiavelli got it wrong, what leads to the continued popularity – and enactment – of his advice? The answer is found in the unfortunate binary in the question he poses: is it better to be feared or to be loved? Business leaders think that, given the choice between fear and love, fear is probably the better option of the two. After all, the value of love is that it is freely given out of recognition for an individual’s personal qualities or the importance of the relationship between the lover and the beloved. This does not seem appropriate for the workplace, and indeed, it is not. Seeking the love of one’s employees by exhibiting too much sympathy and letting work relationships become too familiar can cause harm in the following ways: Tendency to let employees slide: Bosses who want to be seen as easy-going may look the other way if employees miss deadlines or come in late. This results in the line of expectation becoming blurred and bosses are more likely to be taken advantage of. Nurturing divides staff: Bosses who become invested in their employees’ personal problems can ultimately alienate employees who don’t get the same treatment or equivalent level of attention. Fear of delegating: Bosses may shy away from asking employees to work late or do the heavy lifting so they remain well-liked. This leads to bosses assuming more work themselves while limiting the chance for employees to stand out and grow. Of course, the choice between being feared and loved is a false one. It is better to be respected. And if you look at the qualities of respected leaders, it is evident that they are the opposite of those demonstrated by those leaders who are feared and loved. Respected leaders: Establish clear expectations and hold people accountable in consistent and predictable ways. Respect the personhood of their followers by treating them with dignity and courtesy. Seek to surround themselves with strong and capable people and empower them to make decisions and allocate resources. So, if a leader has a choice as to whether to be feared, loved or respected, it’s pretty clear what the answer should be. Perhaps if Machiavelli would have offered his desired patron more sage advice, he would have received the patronage he sought. Julie Ragatz is director of the Center for Ethics in Financial Services at The American College of Financial Services.