The first 24 Apple Watch apps by Philip Elmer-DeWitt @FortuneMagazine March 27, 2015, 8:33 AM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Pre-orders for the Apple Watch don’t begin for another two weeks and sales don’t begin for four, but the App Store team has already approved two dozen third-party apps for the new device. The list below, scraped from the App Store by 9to5Mac’s Zac Hall, was presumably curated by Apple with a purpose. Initial impressions are critical for a device whose utility is still an open question. These apps — and any others approved before April 10 — are the ones staffers will be showing customers in Apple Store test-drives. They will shape the initial impressions in the first wave of Apple Watch reviews. They will also get a huge leg up — a first-mover advantage — on the competition. It’s an interesting list. All 24 are updates of existing iOS apps. Some are there to show off functions — as hotel keys, credit cards, airline boarding passes. Others target narrow interests — cricket, baseball, fantasy football. Some — like WeChat and AliPay — are pitched to the Asian market. Some, like SkyGuide, are probably there because they’re just so cool. Two notable omissions: Google and Facebook. Air Canada: Gate, boarding time and boarding pass AliPay: China’s Apple Pay (300 million users) Babbel: Learn languages by talking to your watch Dark Sky: Everybody’s favorite weather app ECB Cricket: Up-to-date cricket scores Evernote: Note-taking on steroids Expedia: A travel agent on your wrist Kitchen Stories: Weekly recipes and how-to videos Line: Free chat, voice, video calls (600 million users) MLB.com At Bat: Pitch-by-pitch live baseball Procreate Pocket: Sketch on your wrist, AirDrop to iPad Qantas Airways: Gate, boarding time, boarding pass Redfin: Shop for a home in 8 hot real estate markets Runtastic Six Pack: Spring is here; start working those abs Sky Guide: Hold it to the sky and it will name the stars Starwood Hotels: Check in, open room without passing reception The New York Times: All the news that’s fit to print Target: Shopping and identity theft made easier Things: To-do list manager TransitApp: Real-time bus and subway info in 75 cities The Wall Street Journal: The crown jewel of Rupert Murdoch’s empire Twitter: The world in 140 characters (500 million users) WeChat: China’s favorite chat app (438 million users) Yahoo Tourney Pick’Em: Fantasy football, baseball, basketball, hockey . Most of the images in Apple’s TV ad, below, were generated by home-grown apps. Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.