Scott McNealy’s Marketing Startup Buys British Rival, Replaces Him as CEO Together, the two companies will represent 300 brands Together, the two companies will represent 300 brands
Social Data Startup Sysomos Combines Monitoring, Management Tools What's the use of listening for social signals, if you can't take action on... What's the use of listening for social signals, if you can't take action on them?
Sun co-founder Scott McNealy weighs in on Wayin’s evolving digital mission The social analytics startup analyzes 200 million posts daily. The social analytics startup analyzes 200 million posts daily.
Despite high tech, the future of marketing is exactly the same: focus on customers Marketing experts from Unilever, Kraft, Dolby, and others say tech has grea... Marketing experts from Unilever, Kraft, Dolby, and others say tech has greatly impacted their profession. But it won't change the mission.
